Legal

Privacy Policy

Last updated August 19, 2026

What’s Trending helps users discover topics their customers care about by monitoring public social-media conversations, selected keywords, and competitor accounts. This policy explains what information we collect and how we use it.

Information we collect

Account information

When you create an account, we collect your email address and authentication information. If you choose Google Sign-In, Google provides your name, email address, profile image, and a unique account identifier. We do not receive your Google password.

Workspace information

We store the website URLs, WordBank terms, competitor URLs, social-media handles, scan preferences, and model connection settings that you submit.

Public market data

Our service processes publicly accessible posts, comments, URLs, account handles, timestamps, and visible engagement metrics from supported social platforms. We do not intentionally collect private messages or private-account content.

Technical information

We may collect limited logs such as request timestamps, browser information, IP-derived security signals, and error diagnostics to operate and protect the service.

How we use information

We use information to authenticate users, configure scans, identify trends, generate reports and content ideas, show keyword-demand estimates, prevent abuse, troubleshoot errors, and improve service reliability.

How we use Google user data

Google Sign-In data is used only to create, authenticate, secure, and display your What’s Trending account. We do not use Google account information for advertising, sell it, or use it to train generalized AI models.

If Google Ads keyword metrics are enabled, the service uses Google Ads API access to request aggregate keyword-planning statistics such as average monthly searches and competition. These metrics are used to estimate topic demand. What’s Trending does not create or modify advertising campaigns through this feature.

Our use and transfer of information received from Google APIs complies with the Google API Services User Data Policy, including its Limited Use requirements.

Sharing and service providers

We do not sell personal information. We may share only the information needed to operate the service with infrastructure, authentication, analytics, social-platform, and AI-processing providers. We may also disclose information when legally required or to protect users and the service.

Storage, security, and retention

We use reasonable technical and organizational safeguards to protect stored information. We retain account and workspace data while your account is active and as needed for security, legal, and operational purposes. Cached public posts and keyword metrics may be refreshed or deleted as sources change.

Your choices

You may edit your WordBank and competitors in the product. You may revoke Google access from your Google Account permissions. To request access, correction, export, or deletion of your account data, contact us at privacy@whatstrending.cc.

Children

What’s Trending is not directed to children under 13, and we do not knowingly collect their personal information.

Changes to this policy

We may update this policy as the product changes. We will publish the revised date on this page and provide additional notice when a change materially affects how we use personal information.

Contact

Questions about this policy can be sent to privacy@whatstrending.cc.